Those talking M&M’s candy characters cleaned up, with 22 percent of more than 600,000 votes cast…
The AFLAC Duck — whose quack renders the insurance company’s name — finished second with 14 percent. Mr. Peanut pulled in 10 percent. The Pillsbury Doughboy and Tony the Tiger rounded out the Top 5, earning single-digit returns.
(CSM: “Madison Avenue crowns America’s ad icons,” by Clayton Collins [September 22, 2004])