Update on the Sexing Up of the Book Industry

As it turns up, the Good Booking campaign I mentioned earlier has a website. The eponymous site can be found here. At, I guess not too surprisingly, www.goodbooking.com. Where you can also find the highly amusing survey results1 (amusing both for its content and, well, let’s say style).

1 …the survey itself having been conducted by a reputable firm (NOP Research Group) and so not entirely baseless, as far as meaningless surveys go.

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  1. I laughed and am intrigued. I certainly wish they’d do it over here, I could use the cash.

    From the country that brought us crop circles…

  2. I guess it all depends what the rest of the Penguin Group thinks of the whole good booking thing…